Senior Manager, F&B (Portf...

Senior Manager, F&B (Portfolio Marketing)

Singapore May 13, 2019 - July 4, 2019

SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT PTE. LTD.

Singapore

We are currently seeking a Senior Manager, F&B (Portfolio Marketing) to join our team.

As a Senior Manager, F&B (Portfolio Marketing), we rely on you to:

1) Portfolio Marketing

  • Lead the ideation and development of marketing initiatives for the Group’s F&B business which will include existing restaurants and bars, as well as retail
  • Own the Global F&B Marketing Calendar, lead the implementation and performance tracking
  • Develop toolkits which should include a full suite activation tools from digital, print, social media, communications and point-of-sales collaterals
  • Develop and implement a set of marketing KPIs to measure success across all initiatives
  • Collaborate with the regional marketing teams to understand their business needs, set objectives, implement marketing activities and conduct training where necessary
  • Leverage a combination of internal and external data to develop marketing campaigns
  • Thought leadership in F&B trends, competitive activity and innovation for the organization
  • Manage the global marketing budget planning and implement shared metrics for accountability
  • Manage creative agencies to bring out the best of the relationships and produce excellent work

We are looking for someone who has:

  • Bachelor’s Degree in Business Management / Communications / Marketing / Digital Marketing
  • 7+ brand marketing experience in a matrix organization, preferably in a global F&B or Retail organization
  • In-depth working knowledge of integrated marketing, especially in social media and content marketing
  • Demonstrated ability to define success metrics for both awareness and tactical initiatives
  • Outstanding analytical, problem-solving and critical thinking skills
  • Distinct understand of the Chinese and Asian customer behavior and culture
  • Ability to influence and present to senior leadership is critical
  • Travel as and when required
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